National Book Awards = More Books to be Printed

Publishers Weekly just posted a nice article about what the publishers of National Book Award finalists are doing to enhance sales - including printing more books and affixing National Book Award Finalist stickers. Included in the article are current print runs. (handy).

What I'm noticing is the extremely low print runs here - even Nicole Krauss hasn't surpassed 100,000 impressions. Naturally, the lower run, the more desirable a potentially collectible book is.

The gist, according to PW:

Similar small print runs can be found with the Nonfiction titles, with the exception of Patti Smith's memoir (no numbers were given).

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