B&N is listing the price below $120.
Amazon lists fluctuating prices ($90 - $175), depending on the seller. They also give the shipping turn-around time as 1-2 months, so they may've been promised a subsequent printing.
According to an article on the Time Website, each cover takes about 15 hours to print. The article further states that "[t]he finished design was made for a special-edition run of 200 signed copies for sale—a number partially decided by how many could physically be printed in time for the shelf date."